Pioneers Post
social investment

Investors still failing to consider ethics, report shows

2 May 2012
Illustration of money in heart

How many people think of making a positive impact with their money?

The report showed that:

  • Only 1 in 10 investors and savers (9%) think ethically when they invest their money
  • Over half (57%) seek to purchase goods that are fair trade, sustainable, ethical or not harmful to the environment 
  • More women seek to purchase ethically sourced products, compared with men

A new survey has revealed that only 5% of people think about making a positive impact on society when making an investment. Nearly three in five investors and savers (58%) say that the level of financial return is what they care about when considering where to put their money.  

The survey highlights the differences in the way people approach buying goods and investing their savings. Most people seek to purchase goods that are ethically produced, and a third of people said they try to buy fair trade products. 
But given the growth in ethical and social finance, investors can have the opportunity to attract a positive return on their investment and deliver a positive social impact in developing countries for example.
The differences between how people invest or save their money and how they spend it are more acute between men and women. 61% of women seek to purchase ethically sourced products, compared with 53% of men. 
Patrick Hynes of Oikocredit in the UK, which commissioned the report, said: 'Most people think ethically when buying products, but seem to take a different approach when it comes to investing their money. This might be because they are simply not aware of the investment options which create a positive social impact.'
Oikocredit helps improve the livelihoods of more than 29 million people in developing countries by providing access to responsible financial services in partnership with local organisations. Oikocredit commissioned Opinium Research to carry out an online survey of 2,012 UK adults aged 18+ between 20th-22nd March 2012. Results have been weighted to nationally representative criteria. 
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