Had a great lunch yesterday with David Halpern, the CEO of the behavioural insight unit. Better known as the nudge experts, they have been responsible for some fascinating innovations in the way our public services work. David is publishing a book on the theory of nudge next week. Get it. I shall.
They have been responsible for some in depth work on how to nudge people to give. And today they are publishing some new research on giving and health. And it shows that spending money on other people is good for your heart!
Giving generously lowers high blood pressure, an ailment that contributes to the deaths of an estimated 7.5 million people prematurely worldwide each year.
This remarkable effect that being unselfish with money has on health was discovered by a team of psychologists that ran two studies among older adults with high blood pressure.
The first involved 186 people living in the United States who were aged between 55 and 74 and suffered ...more